Call us at 303-750-2035

Call us at 303-750-2035

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We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream
January 25, 2010

Tired of Traditional? Try a Different Marketing Approach

Now it’s time for something completely different. Getting noticed these days, in the clamor of marketing messages, takes something special. So maybe it’s time to steer some of your marketing dollars from the traditional to advertising specialty items.

Take a look around your office and you’re sure to gaze upon a promotional item emblazoned with a company logo. From the pen in your hand to the mug at your lips, we’re bombarded with a specialty item every day. These range from the ridiculous like a fuzzy-haired troll doll or Magic 8 Ball to the utilitarian calendar or golf cap. Essentially it’s any item you see with a company logo.

So how should you choose what to use to get your name out there? Like any marketing effort, you’re looking for a return on your investment. Consider the goal of your marketing campaign and determine how a specialty advertising item may fit into reaching that goal.

Perhaps you’re providing an incentive to buy, saying thank you, or building loyalty with current customers. Maybe you want to make a memorable impression on a prospect or just creating brand awareness. Specialty items can also enhance direct mail initiatives by encouraging people to open your unique deliverable.

Look into choosing an item that makes a memorable impression that has potential desk life, meaning your target will have the item within continual viewing distance or actually use it regularly.

Now it’s time to talk price. Most specialty advertising is priced on a per item basis with minimum quantities and price breaks the more you order. There are typically several similar options for any idea you would have. This should help you to find something to match your budget. But remember the purpose of the piece. Sometimes you need quantity because of your reach. But in other instances consider quality over quantity. You’re trying to create a memorable impression so you want it to be a good one.