Call us at 303-750-2035

Call us at 303-750-2035

We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream

Sizing Up Your Marketing Efforts

In any marketing strategy, research is a vital part of the process. You wouldn’t build a house without a plan, and you shouldn’t attempt to build a marketing plan without some market research. It may seem like a simple concept, but can often be undervalued and overlooked. First, you need to understand your audience. After all, your products and services should either create or satisfy a demand; and your marketing efforts should reflect that. Use these steps to get started with your market research today.

What You Need To Know
If marketers were mind readers, there would be no need for research. You can try to guess at what customers are searching for to satisfy their needs. Chances are you have a good idea at what they want, or you wouldn’t exist. But to take your business to the next level, you should identify what you want to find out about your customers. You can achieve this through conversations with a group of your employees from across the organization. You can analyze what marketing efforts have worked in the past. And then it’s time to ask your customers directly.

How To Make It Happen
There are a variety of ways to go about conducting your research. For instance, one way to find out how past marketing has worked is to ask customers how they heard about you. You can also take a look at sales trends after you put out a marketing message. Other ways to get information from your customers is to ask them in a survey. Keep those short, focused and unbiased. You can conduct them through your website, by phone or place a reply card with every order. This could result in a surprise at the responses you receive that you possibly guessed would turn out differently.

If you want to get more personal with your market research, conduct a focus group with customers. With this option, you’ll gain a quick snapshot at what trips triggers and what misses the mark. And you’ll probably get some good testimonials for future marketing pieces. No matter how you reach your customers, the results will be worth paying attention to for future marketing endeavors.

Putting It To Use
Now that you have a better understanding of what marketing methods have been effective, you have to actually put them to use. Too often, the research will be conducted only to not change the company’s ways. It can be difficult to let go of a strategy you’ve been using for years. But in the end, your goal as a marketer is to engage the most customers for your business. Although it seems like a no-brainer, make sure that you are actually listening to what your customers have to say. It’ll improve your marketing efforts in the long run, because having market research will help you better understand and communicate with your audience.