Call us at 303-750-2035

Call us at 303-750-2035

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We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream
March 13, 2012

Land Clients with Inviting Landing Pages

Generating visitors to your website can be a challenge. But with the use of landing pages, you’ll be able to direct your prospects to specific products and services you want them to focus on. Landing pages can be used effectively if you employ search engine optimization, send direct mail or purchase online advertising as part of your marketing strategy. Remember the more specific your landing page content, the more revenue you’ll be able to generate. If you’re not sure how to set up an awesome landing page, here are some tips to get you started.

Getting Them Hooked
We all know what first impressions can be vital to whether or not you land a customer. You only have a limited amount of time to capture your audience’s attention before they decide whether or not they want to move on. A good landing page starts with a good ad and URL that drives them to your website. So whether you’re using a direct mail piece, ad in your newsletter or an online ad, you have to get prospects interested to actually click to the landing page. Once they’re on the page, give them something inviting to look at. A video can be incredibly effective in keeping visitors on the page.

Reeling Them In
Once your visitors are at the landing page, it should be clear to them what you want them to do, and consistent with the message as to why they clicked there in the first place. Remember your goal of the page in the first place. Are you trying to sell a product, get prospect contact information or get an appointment? You should have one call to action that’s easy to do. If visitors are filling out a form, for instance, give them only the fields that you really need. Sometimes it’s only an email address. There should be limited navigation on the initial page until the visitors complete the initial call to action. The response page can direct them to other actions that may be of interest.

Keeping It Fresh
Like all marketing materials, you have to keep landing pages updated. Depending on your marketing strategy, you could have literally hundreds of landing pages. Don’t let that scare you away from using landing pages. Start with one to see if it’s effective for your business model. Landing pages are great because you know exactly how many people visit a specific page on your site and you can track conversions. Plus, you can make adjustments mid campaign if the page isn’t getting clicks. Remember that the more you know about your effectiveness, the better you can do in the future to ultimately gain more customers.