We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press is a privately owned, full service printing company. Since 1977 our reputation and success have been built around quality, service and on-time delivery.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream

Now You’re Speaking My Language: How to Be a Better Copywriter

When two people speak different languages, they rely on translators to bridge the gap. And when a child is born deaf they and their families learn sign language together. The lesson is simple for your business’s marketing materials: words matter, and people crave connection.

Good copywriting initiates conversation with your customers, and great copywriting keeps it going. Spice up your company’s copy to attract attention and scare up interest. Keep reading to get started with your copywriting overhaul.

On Track
The best copywriters begin with their audience. Consider the people who will read your copy before writing it. Which topics will interest them, which references will resonate and which won’t even register? Reflect on your targeted reader so your copy has some direction.

Rock Solid
The more precise your language, the more interesting your copy. For example, “searing” is a better choice than “hot.” And “shivery” is more telling than “cold.” (Well-chosen) word to the wise: great copywriting revolves around specificity.

Mirror Image
A little reconnaissance would do you good. You’ll be a better copywriter—and marketer—if you use social media as a listening tool.

B2B copywriters should check out your prospects’ Facebook pages. Use the language they use, and drop the keywords they’re dropping. This technique is one of the simplest ways to subtly insert your company into their discussions.

Snap Decision
It doesn’t matter who your prospect is—every consumer is filled to the brim with marketing messages. Overloaded by constant pitches from you and your competitors, prospects can only give you seconds of their attention. Seconds! So be brief. You won’t have much time before they move onto someone else’s copy.

Shout Out
When you’re trying to sell your product or recruit new clients for your services, it’s easy to get wrapped up in yourself. But for stronger copy, redirect your focus on the reader. Write with “you” more than “I” or “we” and they’ll pay more attention.

Communication between your company and its customers is important, because customers notice when your business puts effort into reaching them. Besides prioritizing communication to keep customers happy, it also forms the cornerstone of a good lead generation strategy. Put simply: show customers you’re speaking their language and you’ll be in the money.