We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press is a privately owned, full service printing company. Since 1977 our reputation and success have been built around quality, service and on-time delivery.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream

Draw Customers Out of Hibernation Despite the Winter Chill

For many business the hustle and bustle of the holiday season is followed by a lull in customer interaction. Your customers may be hibernating a bit now since the holiday fun is over and the harsh winds of winter remain.

Your job is drawing them out of their homes and into your business. But how? Persuade them with your marketing. Make a visit to your business worth braving the cold.

Here are a few ideas that will help your business draw prospects out of hibernation and through your store door.

Think Like Your Customer
Consider which businesses you visit as usual in January and February. Gas stations and grocery stores don’t observe a winter sales dip like other establishments. That’s because, even though standing in the cold while you fill your tank is miserable, it seems essential.

Can you pitch your product or service as if they’re absolutely necessity? For example, a coffee shop may send and email heralding a coffee run as the only bright spot on a bleak winter day.

Calendar Cure
Winter marketing also demands that you work with the calendar instead of against it. Build promotions around events that are important to your customers.

For example, almost every demographic looks forward to the upcoming Super Bowl. Offer an incentive to customers that relates to the football festivities. For example, a house cleaning service may offer a Saturday afternoon discount for last-minute party hosts.

Even though the Super Bowl and Valentine’s Day are coming up, we’re experiencing a relative dry spell when it comes to holidays and other events. Take advantage of your customers’ currently sparse social calendars.

Event Planning
Now more than ever, people have some free time to spare. So make visiting your business an event rather than an errand. Host an open house at your store. Offer behind-the-scenes tours if applicable, or invite entertainers—such as a local a cappella group—to entertain guests. Mail an invitation to customers to make it feel extra special and you’ll really pack the house.

January and February don’t have to be disappointing months for revenue. Think creatively about why you’re missing out on business this month, then set out to rectify it. Motivate your customers to get out of their sweats and into their store so you’ll stay busy and profitable in the coming weeks.