Call us at 303-750-2035

Call us at 303-750-2035

Go to Previous Slide Go to Next Slide

We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream
September 2, 2013

3 Ways Successful Marketing is Like a Great Football Team

It’s officially football season. You’ve made it through the drought that is summer. Time to crack open a beverage, toss on your favorite team’s jersey and enjoy.

But before you turn on the big game or hop in your car to go tailgate, let’s take a moment to think about how your organization’s successful marketing campaign parallels a great game plan for your beloved football team.

Devise a Set of Consistent Goals
Throughout the entire football season, a coach is responsible for tracking the progress of his team toward their goals. And in order to achieve this, he must continually research, train and adjust what works for his unique combination of team members for that particular season.

This principle holds true for marketing. To achieve your sales goals for this quarter, you should outline specifically what you want to accomplish. Then design a marketing game plan around that goal. It may consist of a number of marketing tactics, whether it’s direct mail, new in-store signage or email marketing.

Work as a Team
It’s typically easy for a coach to get the team behind a common goal of winning the big game.

Think of your entire staff as one team. Everyone should be aware of the marketing plan and how each person contributes to the success of the messages you’re putting out into the world. Whether it’s delivering the products on time or employing top-notch customer service, your marketing words should mirror your staff’s actions.

Build each other up (but skip the celebratory chest bumps in order to avoid problems with HR) and celebrate your success. And if there’s a team member not being fully utilized, ask them for their input. Be a good coach. Utilize all of your players for their unique strengths.

Learn to Adapt
We’ve all seen this scenario played out on the field: the all-star quarterback gets injured and the coach is forced to put in the rookie who everyone doubts. But ultimately that rookie shocks and delights the stadium. Game-winning pass. The stadium roars. Cheering. Game over.

This principle holds true for marketing. Sometimes the game plan must change in order to achieve success. If your plays aren’t working, you need to adjust your strategy. In most instances, marketing plans only need slight adjustments to make a big difference. Just be ready to creatively problem solve. Marketing is an ever-shifting discipline. Like a coach, you must adapt or lose.