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We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream
December 23, 2013

Tell a Story With Your Marketing in 2014

“Tell me a story!” This typical refrain heard from children at bedtime also applies to your customers. When it comes to marketing, they don’t just want information. They want a story too. Scientific studies have shown that our brain activity increases and we become more engaged when there’s a narrative involved. As you go into 2014, be thinking of how you can make your business’s marketing all about storytelling. Here are a just a few ways to create an intriguing narrative for your customers.

Infuse your personality.
Personify your business to identify key personality traits. If your company were a person, what would they be like? How would they write? What values would be important to them? By fleshing out a unified set of characteristics, you’ll be able to create intriguing and cohesive marketing.

Develop characters.
This doesn’t mean you have to create a company mascot with a big backstory. It can be as simple as tying a loyal customer’s buying experience into your narrative. And don’t forget your employees. They are your best brand advocates. Make them a part of the story, giving customers a glimpse of the kind, interesting and passionate people who are the core of your company.

Get visual.
Images are always going to capture more attention than plain text, and recent updates from Facebook and Twitter make it even easier—and more important—for you to include them in your posts. Weave images into the overarching marketing narrative to enhance the storyline, or find visuals that tell a story on their own. After all, a picture is worth a thousand words.

Create experiences.
The best way to get customers talking about your business is to give them something to talk about. Create events that allow them to be part of your story. This doesn’t have to be on the scale of a YouTube-worthy flash mob, but think outside the box to interact with customers in unexpected places or bring them into your business. By doing something memorable and out of the ordinary, they’ll be excited to share their story (and yours) with friends and family.