Call us at 303-750-2035

Call us at 303-750-2035

We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream

Key Insights for Marketing to Teenagers

It’s no secret that brands try really, really hard to target teens and often come off as ridiculously uncool. For example, look at Birds Eye’s latest culinary development: Mashtags. Remember those smiley face tater tots? They’ve been #rebranded to include hashtags, at signs, and asterisks. The tag line? “#NEW #Tasty Pot@to Shapes!”

So it’s easy to spot when this kind of marketing goes very wrong, but it’s still difficult to determine what the right approach is, particularly when several recent reports show an impending teenage exodus from Facebook. Enter danah boyd, a principal researcher for Microsoft who wrote a new book called It’s Complicated: The Social Lives of Networked Teens. Her research revealed several key insights into teenagers’ use of social media. Here are some things to keep in mind when you’re trying to target the young audience:

Teens care more about the social aspect than anything else. While adults might use social media to share content, gain exposure and promote themselves professionally, teenagers simply want a space in which they can interact with their friends.

They aren’t stupid. They know when you’re trying to make your brand seem totes awesome, fo shizzle. As boyd said, “Young people are totally aware of when a company is making a YouTube video just to sell to them.”

Teenagers don’t want marketing to get in the way of socializing. When your primary purpose is communication with friends, the last thing you want to deal with is annoying ads. Marketers have to make sure they don’t cross the line between engagement and intrusion.

As teens move away from the big social media, they’re also moving away from marketers. New ad-free apps are rapidly gaining popularity, so marketers are going to have to get innovative if they want to reach this demographic.

The so-called exodus isn’t really as big of a deal as some people are making it out to be. Recent studies show that Facebook is still the best way to reach teenagers because it is their preferred social media platform for interacting with brands. Several researchers suggest that the recent decline in teenage users is due to current users aging out of the demographic and a lower rate of new adolescent users. However, brands will still have to adjust quickly as social media trends shift.