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We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream
May 9, 2016

The Power of Embracing Local Marketing

You gotta think BIG. Or, at least that’s the thinking when you start to get into the marketing world. There are billions of people out there, so how are you going to reach them all?

The answers might be closer than you think. Before you sink your teeth into the big, wide world of marketing, consider taking a closer look into your own backyard. Today, let’s talk about the benefits of local marketing for your business.

Kristie Notto outlined some reasons that local marketing is a great option in a recent post for the Huffington Post. Here’s what she had to say.

Real-Life Relationships Rock
Who would you trust more—Sarah whom you’ve spoken on the phone with and lives five states away, or Sarah that you’ve had face-to-face conversations with multiple times and who you’ve networked with? If both of these Sarahs are the same other than their location, you’d most likely feel more comfortable with the one you’ve met in person. Why? Face-to-face matters.

Building trust happens when you know the person. Communicating only via technology makes building those relationships a little more difficult. Thus, real-life relationships rock for business!

Word of Mouth Still Works
Again, it goes back to trust—would you more so believe a review you read online or your very best friend? Probably your best friend. If you’re marketing local, each customer that you turn into an advocate helps your marketing efforts.

You can even do promotions to encourage your true evangelists to shine. Offer free services or a discount if they refer a friend. Or, you could host a contest where your customers post online to reach all of their social media contacts. The person with the most likes could get a special prize. Get creative to get word of mouth marketing going in your local community.

Local Events Build Ties
Utilize what you have right in front of you—a physical location. If you truly believe in your business (which you should) then you’ll want your customers to see the awesomeness that is behind your company doors.

Host events in your community to help get your name out there. Invite customers to come to an open house or a special event where they can see first hand what you’re up to that week. You’d be surprised at how many people are curious about the inner workings of your company. Plus, those face-to-face interactions help with the relationship building that we discussed earlier. Interaction is a beautiful thing for your marketing efforts.