We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press is a privately owned, full service printing company. Since 1977 our reputation and success have been built around quality, service and on-time delivery.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream

How to Use Testimonials to Market Your Business

When it comes to marketing for your business, consumers like to feel valued, personally connected and trusting. One of the best techniques for this strategy are customer testimonials.

Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.

Ask for Feedback
The first step in generating effective testimonials for business is asking customers for genuine feedback. Send out standard emails to consumers who buy your products or service and ask them to fill out a short survey with room for comments. Not only can this create useful testimonials to market your business, but it can also show areas to improve.

Keep it Short
When using testimonials in marketing materials, keep quotes short, sweet and to the point. Potential customers don’t want to read a long, drawn-out claim of how great your business is, but they do want something to give a quick synopsis that will stick in their memory.

Be Authentic
Ask testimonial customers permission to include their statements in marketing materials. If possible, include their name, company and year of the testimonial. Show potential customers this is a real person who was truly satisfied with your services. If possible, see if they’re comfortable being contacted, so consumers could ask directly about their experiences.

Give Explanation
Choose marketing testimonials that are as detailed as possible. Comments such as “I love this company!” are nice, but they give little information about what your business actually does or excells at. Utilize testimonials that give specific examples of how the company helped a customer and what bettered in their life. The more explanation, the better.

Vary Users
One testimonial doesn’t carry much weight compared with competitors’ who may have three-four. Aim for as many testimonial options as possible, and publish a significant amount on your marketing materials. Be sure to keep some on the back burner for variation, but put multiple in the spotlight so consumers can see a wide range of positive opinions.

Stay Updated
When using testimonials online with marketing materials, it’s important to keep them updated regularly. Consumers won’t be impressed if they come back to your site various times within a year-long span and continually see the same two or three testimonials. Continuously strive to get new testimonials and update them as regularly as possible to stay fresh and appear current with potential customers.

Marketing a business doesn’t have to be all on your shoulders. Strengthen materials by letting customers speak for you through testimonials. Build trust, personality and credibility through client testimonials singing your praises, and your marketing strategy will thrive.