Call us at 303-750-2035

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We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream
June 20, 2011

It’s Time to Measure Marketing Success

Half of 2011 is nearly in the books. What a perfect time to review your marketing plan. Measuring marketing success isn’t always an easy task, especially if you’re utilizing several tactics to reach potential customers.

What Goals Were Set?
Before launching any marketing campaign, it’s critical that you establish what you want to accomplish with each marketing tactic. The obvious and acceptable answer would be to increase sales, but maybe you want to increase awareness or get more qualified leads on your mailing list. Whatever the goal, make sure it’s easy to get measurable data for you and your staff. If you forgot to do this for the first half of the year, do it now. Here are some ways to evaluate the success of your marketing campaigns.

Direct Mail and E-mail Marketing
There are several ways to measure the return on your direct mail or e-mail marketing campaigns. The most important aspect is to have a clear and specific call to action consistent with your marketing goal. You can add promotional codes and unique phone numbers, or require people to show the direct mail piece in order to get the offer. Know that not all customers will take you up on the specific offer, but they may contact you as a direct result of the mailing. So you may want to compare sales from a similar time period when direct mail wasn’t in use.

Social Media
Measuring social media success can be a challenge; but if you know your goal you’re ahead of most of the competition. First, know the purpose of your Facebook, LinkedIn and Twitter pages. If you’re trying to increase the number of people following you, or using social media purely for customer service, then generate activity that reflects that goal. If you’re trying to increase sales, determine unique and personable ways to deliver special offers and contests that will get people to act. Be careful of being too salesy as that could annoy people and scare them away.

Outdoor
Marketing tools like signs, billboards and vehicle wraps may be more difficult to measure success because they’re often brand awareness tools. That doesn’t mean they’re not critical to your success. The key is to keep outdoor simple, because people are often passing by in a moving vehicle. Make sure you display your phone number or website address so people can follow up when it’s convenient for them. The good news is that most of these marketing tools are long-term investments.