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We are a premier, one-stop custom printshop that proudly serves locally and nationwide.

From banners and business cards to posters and variable data printing, our offset and digital printing experts are ready to turn your project into an overall success.

Hampden Press has been a leader in commercial printing since 1977. While utilizing the most up-to-date digital printing and commercial offset printing technology. In addition, sophisticated variable data printing campaigns are our specialty. Call now and ask about our Web-To-Print solutions that allows for customized print on demand, 24 hours/day from anywhere in the world. Click on our Customer Resources tab to see all the excellent tools available including "Request an Estimate" and "Send a File" printing services. Hampden Press has created a place where customer service and quality are still number one. Enjoy your visit, we look forward to working with you!

Let us combine our printing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to direct mail, we'll deliver what you need, on time.

A FEW OF OUR PARTNERS

  • Adobe
    Adobe
  • Microsoft Office
    Microsoft Office
  • Printshop Mail
    Printshop Mail
  • HP Smartstream
    HP Smartstream
April 4, 2016

Tangible Trends: How to ‘WOW’ with Direct Mail

There’s no denying that we live in a digital world; maybe that’s why there’s still something so unique about receiving snail mail. Sure, mail doesn’t have all of the functionality that a website can provide, or an email—but it does provide a refreshing marketing approach that has stood the test of time.

Check out these tips to make sure your direct mail piece gets noticed and, more importantly, acted on.

A Pop of Color
First impressions are everything. It’s a fact that our eyes are drawn to the unusual. Normal envelopes come in white, but your direct mail piece can be any color under the rainbow. If it sticks out, it has a better chance of being picked up and examined.

But be warned—you should pick your colors with a purpose. Don’t simply choose the most obnoxious color because you can. Pick a color that makes sense, yet also stands out from the crowd.

Not Your Average Size
The wonderful thing about direct mail pieces are that they can come in all different shapes and sizes. Sure, you can send out a normal-sized postcard. There’s a time and place for beautifully executed and timeless mail pieces. But if you’re going for a wow-factor, try a size that sticks out from the rest of the mail, or a cutout shape that makes sense.

Added bonus—if your direct mail piece can double as something with functionality, like a magnet, it’ll have added staying power. That’s just one idea. Be creative!

Copy Tips and Tricks
In the fast-paced world we live in, people don’t take the time to read long blocks of text. That’s why your direct mail piece should use the least amount of words as possible to convey your information. You can always add a URL to get people from your direct mail piece to a page on your website that has more information.

Always include a next-step for your audience somewhere on the direct mail piece. Tell them exactly where to go to make the next-steps happen. Think of your direct mail as a vessel to get your audience to your desired next-step.

Things to Note
Direct mail does cost money to create, print and mail. As with every marketing effort, you should make sure that the return on investment is worth it. Simply put, if you think the direct mail piece will get you more business or provide more worth than it costs to create, keep moving full-steam ahead.